Little Snippet #1
The Murphy's Law of Printing
7th February 2014
In the wake of 2014,
when everyone starts planning and organising their businesses:
- Stationery gets reordered
- New Staff = New Business cards
- Ideas are being thrown around
- Marketing plans are starting to shape up...
It's a refreshing time of the year!
We thought it was also timely to remind everyone of what we call:
"The Murphy's Law of Printing"
- The mailman always seems to get waylaid with your files that have an urgent timeframe.
- Then when the disk finally turns up, it won't run on our computer!?!
- If we ask the printer to put in an urgent, urgent rush job, it somehow gets lost on a courier.
- And when it does mysteriously turn up, there are some abstract marks from the printer's machinery! REPRINT PLEASE!
- Speed. Quality. Affordability. Pick two.
When it comes to rushing printing to make a sale date, trade show or to suddenly save some falling sales - If it can go wrong - it probably will.
So we have learned at Web'n'more:
- Allow EXTRA TIME, especially for things that unexpectedly pop up - allow the time it takes to get everything organised
- Always source High Resolution imagery. Images from websites are not good enough quality for printing and most likely copyrighted anyway.
- Finalise your content by checking with others first with fresh eyes, before sending the final version to us. Major content changes from other people's thoughts after we have designed the document, costs you time & money.
- Sleep on your ideas overnight. It can be amazing what happens the next day!
- Strip out excess information, people are busy and don't read everything, skimming through what's important.
- Be proactive, rather than reactive. Align your material with your businesses marketing goals, rather than trying to play a game of catchup with your competitors. The best message is your message, and repeat it over and over again.
- Be clear with your message, always remembering LESS IS MORE.
- And finally, if we DON'T ask the printer to push your job to the front of their job queue, an opportunity seems to suddenly just open up and you will be surprised at how quick your printed material arrives! :)
It just seems to be the Murphy's Law of Printing...
END OF SNIPPET :)